What is the best time to post on Instagram to get more likes?

Running an Instagram business page needs thoughtful planning. 

Not only the posts and the captions, but the time that you post is significant for growing your account and getting the maximum likes and comments(engagements).

researchers ran an analysis of over 61,000 posts to determine when photos receive the most “likes” and comments. 

You’ll be impressed with the result, and you can easily apply this data to your own Instagram account and social media strategy.

Here’s the deal

Naturally, best time of the day to post on Instagram is the time when most of your followers are online.

But when do people use Instagram?

 According to the Pew Research Center, half of Instagram’s users use the app every day.  Wonderful news, right? You can post on Instagram every day of the week!

Not so fast.

Researchers found out that Mondays and Thursdays are generally the best days to post on Instagram, at any time of day, except between 3:00 p.m. and 4:00 p.m. Some brands also find that Instagram posts will grow well during the Monday morning, between 8:00 a.m. and 9:00 a.m.

Not all studies have the same findings. Some found out The best times to post on Instagram is 2:00 a.m. and 5:00 p.m. Eastern time.

why 2 AM and 5 PM?

There are a few philosophies about why these specific times stood out. Maybe this is because fewer people are posting at that time and that more engaged users are using Instagram at that time. You may have already guessed, but 5 PM seems to make sense because it’s the time most people are wrapping up at work and possibly scrolling on Instagram before they go home for the day.

Know your followers and find out what time is their time: 

The early birds: 8:00 a.m. to 9:00 a.m.

Late-nighters: 2:00 a.m.

Workers: 5:00 p.m.

For all: Wednesdays, Thursdays, and Fridays between 9:00 a.m. and 6:00 p.m.

Videos get the most engagement between 9:00 p.m. and 8:00 a.m., so you should put videos on a different schedule.

What is the Worst Time to Post on Instagram?

People think that posting on Instagram in every evening and over the weekend is the best strategy to get maximum engagements, but they are wrong.

We have found out that the best days for Instagram posting are:

 Mondays, Wednesdays, and Thursdays.

The worst days for Instagram posting are:

Sunday: Sunday posts get “shallow engagement” compared to other days of the week.

Other than the 3:00 p.m. to 4:00 p.m. worst time slots to post are 9:00 a.m. and 6:00 p.m. (More on that below.)

know the location of your followers

If you’re on the East side, but most of your followers are on the Westside, you should schedule your posts with time zones in mind.

Schedule essential posts on weekdays

 The difference in engagement between days of the week isn’t huge, so you can still get some leverage by posting fun, informational, or entertaining content on the weekends.

Schedule your posts

 Sitting around and watching the clock to hit the post button at the most opportune minute isn’t the best use of your time. Schedule your posts before time, so you don’t have to be a slave to the clock.

Some Instagram tools would help you with schedule posting; you can use them and chill out yourself!

Use Instagram Insights to measure your progress

 You can find top time zones and other helpful data with Instagram Insights. You can even find out when your followers are most active on the platform with Instagram Insights, which makes it easy to choose the best time to run some engagement tests.

Want an Easy Way to Get More Instagram Followers?

Selecting the best time to post on Instagram is a significant first step to get more engagement. But you can get more engagement from Instagrammers by using an Instagram bot. They are designed to help you instantly grow your audience on Instagram. Take some minutes to register, then sit back, and watch your Instagram follower number grow!